Tag: marketing

Podcast #56: Is Blogging Dead?

JasonLeave a comment

Twitter, Facebook, microblogging, blogging, Audioboo, websites, statistics, logos, graphics, web design and more!  It’s a lot to take in and more often than not photographers who are just getting started ask me “Which ones should I choose?”  It’s a tough question because there’s no unilateral catch-all answer that will fit everyone.  As always, the answer starts with “It depends…”

So, to better address the question I decided to bring in a pro who deals with this stuff all the time.  That’s right ladies and gentlemen, we have another podcast! This is episode #56 of the LDP show, and I shared about an hour or so with Kirsten Wright talking about social strategies and best approaches and practices.  It’s an entire industry, and there are some who claim to know and then those who really do know their stuff.  Kirsten comes with some impressive credentials and a fresh outlook/perspective that many of us need.  It’s a good kick in the…well, a good way to get motivated to get going in the right direction!

Make sure you check out her site over at Wright Creativity and make sure to add her on your Twitter, Facebook, LinkedIn feeds, and everything in between.  She’s got gems and nuggets of brilliance galore to share.  I’m booking her soon here to help me get things streamlined (in case you haven’t noticed, my schedule has not been as consistent lately as I’d like it to be – Kirsten is my kick in the #$%^!)

If you need some focus, direction, and a good reality check, Kirsten is the one to give t to you.  Get it for free here in the latest episode of Learning Digital Photography:  Is Blogging Dead? with our guest of the hour – Kirsten Wright!

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Must Read – Rangefinder Magazine

Jason6 Comments

We all have our periodicals that we subscribe to, and while differences of opinion abound about which ones are the “best” ones out there, there is always good content available.  One that I subscribe to is “Rangefinder Magazine”, which has great reads on up and coming artists, good food for thought, and other items of interest on a regular basis.  Their most recent issue (April 2010), had an article that also boils down well for blog posting, so today, a nod goes out to Rangefinder magazine, particularly Alice B. Miller for the article:

Marketing Mojo:

12 Ways to Land Your Next Magazine Assignment

Here she looks at things to do and not to do when trying to stay current in the ever-demanding world of “publish or perish” in periodicals and online print circles.  The entire article I would classify as a “must read”, but for here, the bullet points suffice.  Enjoy!

  1. Stay Current on World Events
  2. Pursue Your Own Projects
  3. Don’t become a prisoner of your style
  4. Look the Other Way
  5. Let the Freedom Begin
  6. Stay Positive in Slow TImes
  7. Stay Fresh, New, Vital
  8. Shake off the Doldrums
  9. Focus on Stories Close to You
  10. Learn How Editors Want Material Submitted
  11. Be Interactive and Engaging With Clients
  12. Plan Ahead

As you can tell, there’s more here than just the bullet points, and thankfully, Rangefinder also keeps current issues available online for easy viewing, so head on over there to enjoy the full length article.  Surely though, there’s more content out there that others know about too, so feel free to share links to either your own work, or other articles of interest in the comments.  What magazines do you like?  Any particularly useful articles?  Sound off to spread the word!  Thanks for stopping in and we’ll see you back here again tomorrow!

Forgetful Fridays

JasonLeave a comment

With my crazy work schedule, I completely forgot to write the Friday Funnies, so now it’s also the Forgotten Friday!

So, what happened that was funny this week? Well, anyone that follows photography found out about the newest additions to the Canon and Nikon line-ups.  Canon announced the 50D, and Nikon announced the D90 on the heels of Canon.  While this may just seem to be news and events, what’s funnt about this is that there have been rumors about the next bodies that each would be releasing for a long time now, and most were resigned to waiting until Photokina to hear the news.  So, it’s funny because apparently even Canon and Nikon couldn’t wait – the marketing monsters of each company likely wanted to get a jump on things and get the word and buzz out.  I just find it funny because here is yet another example (in my mind) of the tail wagging the dog.

That could just be me though.  Was it wise to make these announcements ahead of Photokina?  Will there be an economic upside to doing so?  Should the respective companies have waited?  Aside from the gear hounds and photo freaks, does anyone else really care about 10 MP versus 15 MP and a 920,000dpi resolution LCD?  Moreoever, should marketing be the driving force behind companies or should they just release product announcements when completed and let the consumers decide whether the gear is worth getting excited about?  In my mind, the gear should be able to speak for itself.  If it’s good, people will like it, and if it’s crap, people won’t.  Can it be that simple?  What do you think  Tell me in the comments!

In the meantime, happy shooting, enjoy the weekend and we’ll see you back here on Monday.  Oh yea, continue to watch those apertures!

I’ll leave you with my favorite WTD comic from this last week:

What the Duck
What the Duck