As economic belts are cinched, and we start spending our dollars more carefully than ever before, I am getting email a lot from photographers asking “What should I be charging for this event?”, or “A client wants a digital negative, what’s a fair rate?”, and even, “How much is my work worth?”
Truth be told, the economics of photography sales are just as much a mystery to me, and I don’t have all the answers. But I know a few things about where to start, and how to research. First and foremost, is to know your market. Are you working in NYC, or in Duluth MN? Have you looked at other photographers’ websites? What are they charging? Are they start-ups or established companies? What kinds of services do they offer? What kinds of services do you offer? Do you provide print fulfillment or is that out-sourced? What is your overhead? Cost of equipment? Cost of training? The whole 9 yards – it’s a lot to filter. Well, here’s some software that can give you a leg up in that regard – FotoQuotePro.
This software is very well designed and offers you rates for a wide variety of publications, ranging from magazines, to journals, brochures, quarterly reports, and a plethora of other variations. Quarter page prints, half page, full page, distribution of media, and many other factors are tallied in to help Fotoquote determine your rate. Granted this may not help the startup in portrait work, but if you are looking to market your work toward commercial and stock sites – this is definitely the software for you. And now, in a special offer here at the blog – I’ve been able to garner a 33% discount for some lucky listener. That’s right…33%!! It regularly goes for a price of $150, and the good folks over at Cradoc Foto Software have generously donated a discount code. Rather than buy and install it myself, I would like to pass this savings on to some lucky reader of the blog.
So, here’s how the winner of the discount code will be chosen – post a comment here at the blog. Say what you like about the software, why you could use it, or simply introduce yourself to the rest of the readership. This particular post will take comments through the end of June, so you have about two and a half weeks to get something out there and get a chance to win the discount code. In the meantime, head on over to Cradoc Foto Software and download a trial to see what the program is all about. In the meantime, here’s a few screen shots from the demo version to show you what they have to offer…
Happy shooting, and we’ll see you back here again tomorrow! (Oh yeah, and don’t forget, you can also share your thoughts and suggestions for future hardware and software reviews that take place right here on the blog! Let me know what you think as it’s the contributions of readers that make this such a fulfilling blog – who knows, there might be a giveaway in that too!)