Easy Release! is designed as a model release application that lets you get model release signatures straight from your smart phone (either Android based or iPhone based, which in and of itself is pretty cool!). Some of the cooler features of the app include:
- Includes two standard model and property releases, which are accepted by both Getty and Alamy
- You can add your own custom releases afterward (albeit a bit clunky)
- You can personalize the releases to include your own information including company, your name, email, phone, contact information, and even a thumbnail photo of the person for whom the release is prepared
- You can email the release via PDF to yourself, your client, or both – all within the app
- You can add models, properties, etc. to your contact list (or build from there)
Having said the best features of the app, it kind of needs a few minor improvements though. In the next version, let me import pre-made release forms for specific purposes. While Getty and Alamy outlet acceptance is huge, there are other custom needs like TFCD and TFP that would be tedious to type out into the custom function area. Let me use a PDF of my own creation and add a signature field at the end for models to sign. Some photographers already have custom ones on file from their attornys (yes, I have a few) that are already created in PDF, and that import function would make this just about a perfect app! The interface for building one internally is a bit clunky, and this would make things a lot easier.
In order to appeal to a broader market, lower the price a little…$10 is a bit much for an app that only has two forms. Right now the appeal is there for those who do only model and property shoots, but the app marketplace seems to average around $5 for a high end app, so $10 is a little pricey. (It’s not insanely overpriced – after all I did buy this app, but I would have liked to see it lower) Yes, I know the ROI is lower initially, but you’d likely get more buyers from a lower price. $4.99 is about the max I’d think apps would go for unless they were super powerful or utilitarian. If the standard model releases covered more situations, then sure, but more and more, releases for things like TFP, exchange of services, and other variations are becoming the norm, not the “old fashioned” model releases, and the price is just a smidge high for my liking. Different strokes and tolerances for sure, so some may find this completely reasonable, while others may find the price something of a barrier.
Here’s my screen captures from installing it on my iPod:
For those that are interested in getting a copy of this app – I did contact the developers, and they were generous enough to donate a license for some lucky reader – so, here’s the deal:
Share your own thoughts on the app here in the comments below and at the end of the week – some lucky reader (as determined from the Random Number Generator, based on comment #) will win a license key for this app! Thanks to the developers for their generous donation, and thanks to everyone who takes the time to comment. Oh yeah, try to provide at least some value from your own comments as that is what makes dialogs fun in the first place! I’ll announce the winner Saturday on Twitter (you are following me on Twitter, aren’t yo?) and again here on the blog on Monday! Good luck all, and thanks again to the folks at Easy Release!