Software Review: Easy Release! App on iTunes!

Easy Release! is designed as a model release application that lets you get model release signatures straight from your smart phone (either Android based or iPhone based, which in and of itself is pretty cool!). Some of the cooler features of the app include:

  • Includes two standard model and property releases, which are accepted by both Getty and Alamy
  • You can add your own custom releases afterward (albeit a bit clunky)
  • You can personalize the releases to include your own information including company, your name, email, phone, contact information, and even a thumbnail photo of the person for whom the release is prepared
  • You can email the release via PDF to yourself, your client, or both – all within the app
  • You can add models, properties, etc. to your contact list (or build from there)

Having said the best features of the app, it kind of needs a few minor improvements though.  In the next version, let me import pre-made release forms for specific purposes.   While Getty and Alamy outlet acceptance is huge, there are other custom needs like TFCD and TFP that would be tedious to type out into the custom function area.  Let me use a PDF of my own creation and add a signature field at the end for models to sign.  Some photographers already have custom ones on file from their attornys (yes, I have a few) that are already created in PDF, and that import function would make this just about a perfect app!  The interface for building one internally is a bit clunky, and this would make things a lot easier.

In order to appeal to a broader market, lower the price a little…$10 is a bit much for an app that only has two forms.  Right now the appeal is there for those who do only model and property shoots, but the app marketplace seems to average around $5 for a high end app, so $10 is a little pricey.  (It’s not insanely overpriced – after all I did buy this app, but I would have liked to see it lower)  Yes, I know the ROI is lower initially, but you’d likely get more buyers from a lower price.  $4.99 is about the max I’d think apps would go for unless they were super powerful or utilitarian.  If the standard model releases covered more situations, then sure, but more and more, releases for things like TFP, exchange of services, and other variations are becoming the norm, not the “old fashioned” model releases, and the price is just a smidge high for my liking.  Different strokes and tolerances for sure, so some may find this completely reasonable, while others may find the price something of a barrier.

Here’s my screen captures from installing it on my iPod:

For those that are interested in getting a copy of this app – I did contact the developers, and they were generous enough to donate a license for some lucky reader – so, here’s the deal:

Share your own thoughts on the app here in the comments below and at the end of the week – some lucky reader (as determined from the Random Number Generator, based on comment #) will win a license key for this app!   Thanks to the developers for their generous donation, and thanks to everyone who takes the time to comment.  Oh yeah, try to provide at least some value from your own comments as that is what makes dialogs fun in the first place!  I’ll announce the winner Saturday on Twitter (you are following me on Twitter, aren’t yo?) and again here on the blog on Monday!  Good luck all, and thanks again to the folks at Easy Release!

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13 comments for “Software Review: Easy Release! App on iTunes!

  1. January 26, 2011 at 9:05 am

    I’m actually impressed to see such an app…period. I wad all set to go purchase it, then I saw your contest. So, I’ll hold out for a few days to see OG I win it! If not, I’ll go buy it. I’m ALWAYS forgetting my releases…so thus would help tons! One question though, may be a dumb question, but how do they sign via the app? I mean, I didn’t know or realize my Android or Apple devices had pressure recognition capabilities…at least not the kind that could recognize handwriting. Mon dieu! Would a stylus be needed or just a fingernail? Please tell me more! Hahahaha.

    • January 26, 2011 at 2:57 pm

      Hi Heather, you can sign with finger or better yet is to buy a stylus (one made specifically for iPhone/iPad/iPod-Touch capacitive-resistance screens). They sell them in the Apple Stores and online via various vendors. We have a link to one on our site that we use. Hope this helps!

      • January 30, 2011 at 1:15 pm

        Thanks EasyRelease! I feel “sheepish” asni should know this. But, whatevs, totally happy to hear! Still learning all about my iPad and that it does a lot more than I anticipated.

  2. January 26, 2011 at 9:46 am

    I downloaded the app several weeks ago and have used it 5 times now. So far, so good. I do like your suggestions for improvements Jason! Way to go. Very cool that you have a license to give away! Why don’t I ever think to contact the vendors….. 😉

  3. January 26, 2011 at 11:23 pm

    This app was recommended along with iD Release. And since iD Release was cheaper, I downloaded it to give it a try instead of Easy Release, but I haven’t had the chance to use iD Release much yet.

    Informative review here though, Jason. thanks for sharing.

  4. January 27, 2011 at 4:26 pm

    very cool, i never leave home without my iphone but almost never have copies of a model release on me

  5. January 28, 2011 at 1:06 am

    A vert useful that will help me out no end.

  6. January 28, 2011 at 1:16 am

    I think it’s great to have an app for this! I used to have a little tablet of releases but misplaced it awhile ago. I could really use something like this! And you are right, I would pay $4.99, but not $10.

    Thank you!

  7. EricD
    January 28, 2011 at 11:37 am

    Looks like a very handy tool. Can you add a logo to the PDF? $10 is a bit high, however.

    • January 28, 2011 at 5:44 pm

      You can add your logo and create custom releases in as many versions as you like and we support 6 language localizations and we’ve updated the app more than all our competitors combined. We have a huge list of features and we are approved for use by Getty Images and Alamy, among many other agencies and corporations. There is no other app of its kind that comes close in features or support. Easy Release is not a mass-market game which can sell millions of copies. It’s a niche-market professional tool with a very small target audience who if they truly need the tool, shouldn’t consider $10 even remotely expensive. If it’s just a novelty that you won’t truly use then maybe it is expensive. We priced it based on wanting to provide professional level support, and if you look at our update history and review comments you’ll see we’ve lived up to it.

  8. Phil Grant
    January 28, 2011 at 6:26 pm

    Since I am trying to get more and more into “people photography”, moving from landscape and nature, the model release on my hip is a no brainer. I can be the most disorganized person on the planet and trying to find model/property releases only adds to the confusion.

  9. Grant Colby
    January 28, 2011 at 8:41 pm

    I would love an app like Easy Release. Often we do group shoots and by the time I get home I can’t remember who was who and have to try and match facebook pictures or something. Being able to instantly add an image to a model release, and have it acceptable by major stock agencies is a huge plus. I hope I win it, if not, I am buying it!

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