Whether tacit or not, Adobe seems to have listened to the concerns voiced by many in the creative community over their impending pricing and licensing policy changes. As you may recall, I ran three posts late last year, first calling attention to the new policy. Secondly, as discussed on Scott Kelby’s video podcast “The Grid“, called “Why Scott Kelby and Crew are Wrong“ Finally, I started running a poll to tally people’s thoughts on the policy shift. Scott himself ran an entire post as an Open Letter to Adobe shortly thereafter, both addressing the issue squarely, as well as offering an alternative. Apparently, Adobe was listening!
A news post came to my attention a few weeks ago, and while in the midst of the holiday fracas, I did not want to minimize both the significance and importance of this change. So, with the holidays behind us and a new year ahead, I’d like to give some kudos to Adobe for recognizing the painful effect their new policy would have on legacy customers. They’ve made a change to their plans, allowing CS3 and Cs4 customers to upgrade at a reduced pricing schedule (very much in keeping with what Scott Kelby suggested), thus easing the cost of upgrading for them. The full release is here:
For those not wishing to follow in-post links, here’s the full text of that announcement:
Upgrade offer for CS3 and CS4 customers
We’re very excited about the upcoming release of Adobe® Creative Suite® 6 software and Adobe Creative Cloud™. CS6 will be a major new release of our creative desktop tools, with huge improvements for every type of creative professional. Adobe Creative Cloud will be our most comprehensive creative solution ever, giving members access to all of the CS6 desktop software plus additional services, new tools, Adobe Touch Apps, and rich community features. In addition, Creative Cloud members will receive continuous upgrades and updates to all products and services as part of their membership.
With these great new releases coming in the first half of 2012, we want to make sure our customers have plenty of time to determine which offering is best for them. Therefore, we’re pleased to announce that we will offer special introductory upgrade pricing on Creative Suite 6 to customers who own CS3 or CS4. This offer will be available from the time CS6 is released until December 31, 2012. More details on this offer, as well as any introductory offers for existing customers to move to Creative Cloud membership, will be announced when CS6 and Creative Cloud are released later this year.
The only caveat here is that we still do not know when the CS6 suite will be released (well, some of us do…but as they say, those that don’t know guess, and those that do know – can’t say a word!). All we can ascertain from this is that CS6 is coming in the first half of the year. No surprise there, but if it is released closer to June, then that shortens the window for Cs3 and CS4 customers to take advantage of the reduced cost upgrade that Adobe is offering. Still, better to not look a gift horse in the mouth. Adobe has heard our concerns, and responded in what I think will be an appropriate manner. While we don’t know the specifics of the pricing offer, we do know that they have heard us and are giving customers an opportunity to upgrade for a limited time. So, start saving pennies now to make your eventual upgrade that much easier to swallow!
Of course, Cs5 or Cs5.5 customers will be able to upgrade at normal rates, so this announcement doesn’t really affect you – but it’s a welcome sign that companies and and do listen to their customer base! So, thanks Adobe for listening!